Calor Incentive Scheme Success

Isle of Wight based installer Dick Loaring is well aware of the profit opportunities that Calor and Liquefied Petroleum Gas (LPG) can bring.

Thanks to Calor’s new cash-back installer incentive scheme, Dick was recently awarded a year-end bonus of £2,000, having supplied Calor with some 25 successful leads.

Dick has worked in the industry for well over twenty years and attributes his success to sound sector knowledge and a healthy local network of local builders and specifiers. He comments:

“I think the scheme is an excellent idea and proof that Calor is committed to helping the installer business. This is also a very welcome personal bonus!”

The scheme earns installers £100 cash-back for every gas supply lead which then goes on to be converted by Calor. In addition, a year-end bonus is awarded to all participating installers, which consists of an extra £250 for installers who have generated between five and nine leads, £750 for 10-19 leads and £2,000 for 20 plus leads.

And letting Calor know about these potential customers has never been easier – installers can simply call Calor free on 0800 121 4461, quoting ‘INSTAL 04’ or email enquiry@calor.co.uk with their leads.

Maximising Profit

With over 2 million homes in the country not supplied by mains gas, there are clear opportunities for those installers with the knowledge and expertise of an alternative domestic fuel such as LPG.

For consumers living in non-mains gas areas, the choice of a fuel can be confusing and has major implications in terms of cost performance and lifestyle. Some consumers in this situation will have researched all the alternatives in detail, but many will still need advice and recommendation from their installer.

Many consumers want the lifestyle benefits of gas - real flame-effect fires and cooking facilities are preferred by many and are a known benefit when re-selling the home. Calor LPG is a fuel that is safe and straightforward to live with and is the cleanest, most versatile and readily available fuel - an ideal substitute for mains gas. And with the largest fleet of gas tankers in the industry and a computerised delivery service, Calor aims to ensure uninterrupted fuel supplies for the end-user.

LPG appliances and systems are easy and quick to install, saving time to move on to the next project, and there is significant demand for LPG central heating systems from consumers who don’t want to lose the versatility of gas.