» Calor Appoints 3 Monkeys
Calor, the UK’s leading supplier of LPG (Liquefied Petroleum Gas) to domestic and commercial customers for applications such as and portable heating, gas hobs and BBQs and autogas, has appointed 3 Monkeys Communications as its retained PR agency.
3 Monkeys is tasked with communicating the benefits of LPG for the estimated two million households that have no access to mains gas and helping to modernise and revitalise the brand. The six figure campaign will target potential customers, installers and businesses that use LPG, kicking off with the launch of a new national brand campaign.
3 Monkeys board director Stuart Yeardsley will lead a team of five consultants and will report into Calor’s sales and marketing director Jon Tanner.
Stuart Yeardsley commented: “Calor is an iconic British brand that has a special place in the hearts of the consumer. We want to capitalise on the Calor heritage while revitalising the brand, highlighting its innovative approach and making it relevant for a new generation of consumers.”
Jon Tanner added: “In 2010 we will be celebrating our 75th anniversary and so we want to consolidate our place as the market leader and make it the most successful year ever. As a modern and progressive company we want to be shouting about our service, quality, technology and achievements and 3 Monkeys is absolutely the right agency to do that.”
